Products

Roll-ups, hanging banners, beach flags: choosing your portable displays

Published 5 July 2026 · Welye products

A trade show, a shop, a lobby, a terrace: portable displays are the signage you set up alone, carry in a bag and reuse from one event to the next. Provided you pick the right format — and design artwork that reads standing up, from metres away.

The roll-up: the booth's Swiss knife

Up in under a minute, packed in its bag, reusable for years: the roll-up banner remains the most versatile display. The reference size is 85 × 200 cm; 100 or 120 cm widths give more presence as a backdrop. Our guide which roll-up size to choose helps decide by space and reading distance.

The hanging kakemono: visibility from afar

Hung from a structure or ceiling, the kakemono is seen above the aisles — the long-distance visibility tool in halls and large volumes. It pairs beautifully with floor roll-ups: the kakemono attracts, the roll-up makes the case.

The beach flag: movement that catches the eye

Its tensioned sail moves with the air and draws the gaze like no static display. Dye-sublimation printed (ink penetrates the fibre, readable on both sides), mounted on a flexible pole with a base suited to the ground — plate indoors, water base or ground spike outside — the beach flag is the ally of terraces, shop entrances and outdoor events.

Totems and counters: completing the set-up

The totem structures a space and guides visitors; the reception counter creates the conversation point. The point of designing everything together: colours matched across every piece and a set that tells one story — the heart of our trade-show signage guide.

Designing artwork that reads standing up

• ✓The key message in the top third: the bottom of a roll-up is hidden by visitors and furniture.
• ✓One idea per display: a passer-by grants 2–3 seconds — one clear promise beats six arguments.
• ✓Logo at the top, contact at the bottom, bold contrast, little text.
• ✓Design for reuse: no dates or booth numbers on the main visual — perishable info goes on a small sign.
• ✓Bottom margin: keep a few centimetres at the foot of the file for the roll-up mechanism.

Making the hardware last

Well-treated displays serve for years: retract the graphic slowly (the mechanism is what wears), keep the carry bags for transport, store upright and dry, and clean films with a slightly damp microfibre cloth. When the message changes, the graphic can often be replaced while the hardware stays.

Exhibiting in Paris? We deliver straight to the exhibition venues and know their logistics — see trade-show printing and the exhibitor's checklist.