Advice

How much does brochure printing cost in 2026?

Published 5 July 2026 · Welye advice

"How much does a brochure cost?" is the question we hear most — and the honest answer is: it depends on four specific choices. Here are the real 2026 price ranges, what drives a quote up (or down), and how to optimise without hurting the result.

2026 price ranges

For an A4 or A5 full-colour brochure printed in Paris by Welye:

• ✓Saddle-stitched brochure (2 staples), 8–16 pages: from €349 excl. VAT per 100 copies — the classic sales brochure.
• ✓Saddle-stitched, 24–48 pages: €450–900 excl. VAT per 100, depending on paper and page count.
• ✓Perfect bound, 48–100 pages (catalogue, annual report): €700–1,800 excl. VAT per 100.
• ✓Sewn binding (premium publishing): +25–40% vs perfect binding — durability and lay-flat opening you can feel.

Prices assume print-ready files; the free file check is included. How to read a printer's quote is explained in our guide: print pricing explained.

The 4 dials that set the price

1. Page count and size

Every 4-page section adds paper and finishing time. Moving from A4 to A5 nearly halves the paper area — if your content allows it, it's the first saving. Mind the multiples rule: multiples of 4 for saddle-stitched and sewn, multiples of 2 for perfect bound.

2. Paper

A 115–135 gsm coated interior is the best value; going to 170 gsm adds roughly 20% to the paper line. A laminated 300–350 gsm cover protects the brochure and feels right in hand. To choose with confidence: which paper for your brochure?

3. Quantity — and the right press

The least intuitive point: unit price collapses with volume. In digital, 100 copies cost almost as much as 80; in offset, going from 500 to 1,000 copies often adds only 25–35% to the quote. Our job is precisely to switch your project to the most economical process for the run.

4. Finishes

Matt or gloss cover lamination: a few dozen euros that change perception. Hot foil, 3D spot UV: €80–250 extra depending on the area — keep them for the cover for maximum effect at controlled cost. Full tour here: our finishes.

5 concrete ways to pay less

• ✓Fit your page count to the multiples: an 18-page stitched brochure is billed as 20 — cut 2 pages or add 2 useful ones.
• ✓Plan ahead: 24–48h express exists (and saves trade shows), but a standard 4–5 day turnaround always prices better.
• ✓Deliver a clean file: bleed, CMYK, 300 dpi (artwork guide). A file that needs fixing is billable studio time.
• ✓Gang your runs: printing the FR and EN versions together reduces set-up costs.
• ✓Ask for the next quantity up: quote 500 alongside 250 — the surprise is often pleasant.

A real example

A5 brochure, 16 pages, 135 gsm coated, 300 gsm matt-laminated cover, saddle-stitched, 250 copies: around €560 excl. VAT — €2.24 per brochure, delivered in Paris in 4 business days. The same at 1,000 copies drops below €1.10 a unit.

The simplest move is to send us your project: pages, size, quantity, deadline. You'll get a precise quote within 2 business hours — with the binding and paper we would pick ourselves, and why. See also: all our brochures and catalogues.