Why can two print quotes differ twofold? Because price depends on several factors, not just quantity. Here's how a price is built — and how to get the right one first time.
The 6 factors that drive the price
| Quantity | The #1 factor. The longer the run, the lower the unit cost (especially in offset). |
|---|---|
| Size | A large format uses more paper and may require a specific press. |
| Paper & weight | The paper type and its weight directly affect price and feel. |
| Colours | Single- or double-sided, full colour or a spot (Pantone) colour: every pass counts. |
| Finishing | Lamination, spot varnish, hot foiling: they elevate the result but add steps. |
| Converting & deadline | Folding, binding, die-cutting and the requested deadline shape the final cost. |
Why price drops sharply with quantity
In offset, set-up (plate making, press calibration) is a fixed cost, whatever the number of copies. It's then spread across the whole run: at 5,000 copies it's diluted; at 100 it weighs heavily per unit. That's why printing "a few more" often costs barely more — and why digital stays smarter for very short runs.
Some starting prices (excl. VAT)
As a guide, here are starting points. The real price depends on the factors above:
| Business cards | from €49 excl. VAT (100 cards · 350 g laminated) |
|---|---|
| Flyers | from €69 excl. VAT (1,000 copies · A5 · 135 g) |
| Folded leaflets | from €119 excl. VAT (500 copies · open A4 · trifold) |
| Posters | from €257 excl. VAT (50 copies · A2) |
| Saddle-stitched brochures | from €349 excl. VAT (100 copies · 8–12 pages) |
| Roll-up banners | from €89 excl. VAT (stand + print + bag) |
| PVC banners | from €69 excl. VAT/m² (PVC with eyelets) |
| Rigid panels | from €79 excl. VAT (Dibond 100 × 70) |
Why no "ready-made" prices online at Welye?
Because a good print price is a fair price for your project. In a two-minute chat we often suggest an option that looks better and costs less than a standard online basket. The quote is free, no-obligation and sent back fast.
How to get an accurate quote first time
For a fast, precise estimate, give us: the product and quantity, the size, the paper or weight (or your use case, we'll advise), single/double-sided, any finishing, the deadline and the delivery location. Don't have all of it yet? No problem — we'll guide you.