80, 135, 250 or 350 gsm? Paper weight changes how your print feels, holds up and costs. Here's how to pick the right one, use by use.
What is paper weight?
Paper weight, in grams per square metre (gsm), is the weight of the paper. The higher it is, the thicker, stiffer and more premium the paper feels — and the more it costs. It's not just about sturdiness: weight shapes the very first impression the moment someone picks up your document.
The right weight by use
| 80–90 gsm | Letterhead, stationery, economy leaflets, notepads. |
|---|---|
| 115–135 gsm | Flyers, inserts, inner pages of magazines and brochures. |
| 150–170 gsm | Posters, folded leaflets, premium flyers, light covers. |
| 200–250 gsm | Soft cards, brochure covers, postcards, folders. |
| 300–350 gsm | Business cards, invitations, menus, light packaging. |
Weight and paper type
At equal weight, the result varies with the paper: a gloss coated stock makes colours pop, a matt coated is more elegant and readable, an uncoated (offset) paper offers a natural feel and writes easily, a recycled stock carries a responsible message. Lamination adds further sturdiness and protects the surface.
Our benchmarks by product
In practice: flyers 135–170 gsm · leaflets 135–170 gsm · posters 150–170 gsm · business cards 350 gsm · brochure cover 250–300 gsm with 135 gsm inner pages. These are just starting points — we fine-tune to the look you want.
Not sure? We'll advise (and can show you)
The ideal weight depends on your project, budget and the effect you're after. When in doubt, let's talk: we'll point you to the right paper and, if needed, prepare a free quote on several options.